28 DAYS LATER

IN 2016 THE RAGE VIRUS INFECTED A SMALL CORNER OF LONDON, ALL INHABITANTS WERE DIRECTED TO REPORT TO NSH HEADQUARTERS IN THEIR ANTI-CONTAMINATION KITS READY FOR VACCINATION. THE KITS HAD EVERYTHING YOU NEEDED TO PROTECT YOURSELF INCLUDING A SET OF SCRUBS, INFORMATION LEAFLETS, BLOOD SAMPLES AND EYE WASH. LIKE JIM IT WAS TIME TO RUN….

‘DON’T WAKE UP’ STARTED OUT AS THE MERCH TAG LINE, I PULLED IT FROM JIM’S PHOTO IN THE FILM. IT BECAME THE SHOW TAG LINE AND WAS INCORPORATED THROUGHOUT THE PRODUCTION AND MARKETING, ADDING STRENGTH AND COHESIVENESS TO THE SHOW CREATIVE.