ROMEO AND JULIET
20TH CENTURY FOX, LONDON 2018
FULL PROCESS - CONCEPT TO RETAIL
FOR BAZ LUHRMANN’S ROMEO AND JULIET WE HAD 5,000 AUDIENCE PER SHOW. INSPIRED BY THE FILM’S COLOURFUL MODERN AESTHETIC, WE USED A SIMPLE COLOUR SCHEME FOR EACH GROUP - BLUE AND WHITE FOR MONTAGUE AND RED AND BLACK FOR CAPULET. USING THE FILM’S IP AND LOGOS WE EXPANDED THE FAMILIES, TO CREATE 8 GROUPS WITH CORRESPONDING TATTOOS. THEY BECAME ONE OF THE MOST SUCCESSFUL PRODUCTS ACROSS ALL OF OUR SHOWS.