GUARDIANS OF THE GALAXY
marvel, disney, LONDON 2022
FULL PROCESS - CONCEPT TO RETAIL
FOR GUARDIANS OF THE GALAXY, I DESIGNED 6 NEW RAVAGER CLANS FOR OUR AUDIENCE TO JOIN. INCORPORATING FILM IP, CHARACTERS FROM THE MCU AND UNIQUE IDENTITIES, OUR AUDIENCE COULD CHOOSE A LOOK THAT BEST SUITED THEIR CHARACTER. THAT MIGHT BE A DARK STAR BANDIT THAT CELEBRATED THEIR INNER GOTH OR A COSMIC SEEKER THAT CHANNELLED STARLORD’S 70’S DENIM LOOK. WORKING WITH OUR GRAPHICS TEAM AND DISNEY’S LICENSEES I CREATED 6 CLAN LOGOS THAT WERE USED ON MERCHANDISE AND THROUGHOUT THE PRODUCTION.